Join our newsletter and receive weekly updates!

From Clothing Accessories to Timeless Fashion Statements: The Evolution of Watches in the Fashion Industry


Watches have become more than just timekeeping instruments – they are now considered as fashion accessories and statement pieces that complete an outfit. However, this wasn’t always the case. In the past, clothing accessories were used in place of watches to have a sense of time. As time progressed, so did the evolution of watches in the fashion industry.

The Past:

Before the modern-day watch, the sundial, hourglass, and water clock were used to tell time. However, these time-telling devices could not be worn as accessories. The first wearable timekeeping device was said to be designed for women in the late 16th century. The watch itself was not precise and was used more as a decoration piece rather than a functional timepiece.

It was only in the 19th century that wristwatches became more popular and became a functional timepiece. However, it was still not considered a fashion accessory until the early 20th century when wristwatches became more stylish and were advertised in fashion magazines.

The Evolution:

Watches in the fashion industry have had their ups and downs. There have been successes as well as failures.


  • Smartwatches:
  • The introduction of smartwatches revolutionized the fashion industry. Not only were they functional timepieces but they could also track fitness, answer calls and texts, and other features. Smartwatches became more than just a fashion statement, it became a necessity.

  • The Rolex:
  • The Rolex is considered a timeless piece in the fashion industry. The watch has become a symbol of luxury and is often used as a status symbol.

  • Casual watches:
  • Casual watches have also become popular in the fashion industry. These watches are worn on a daily basis and come in different styles that can match any outfit.


  • The Wrist Ruler:
  • The Wrist Ruler was introduced in 2012. The watch had a measuring tape instead of traditional hands. The watch did not take off because it was not practical for everyday use and people had trouble reading the measurements.

  • The iPant:
  • The iPant was a pair of jeans that had a pocket for an iPod and a built-in set of controls. The iPant did not sell well and was discontinued due to the inconvenience of removing your pants just to change your playlist.

  • The Portable TV Watch:
  • The Portable TV Watch was introduced in the 1980s. The watch had a small TV screen that was supposed to revolutionize the way we watch TV. However, the screen was too small and the picture quality was poor, making it a failure in the market.

The Present:

Watches in the fashion industry have evolved significantly over the years. Watches have become more than just functional timepieces. They are now considered as fashion accessories and statement pieces.

Watches are no longer limited to traditional colors and designs. Companies are now designing watches with unique features, colors, and materials. For example, Gucci has designed a watch with interchangeable straps to match any outfit.

Smartwatches continue to gain popularity in the fashion industry. Companies are now focusing on making the watch more fashionable while still providing the same functions as a traditional smartwatch.

The Future:

The future of watches in the fashion industry is unpredictable. However, one thing is for sure, watches will continue to evolve and become more unique.

Companies are already experimenting with designs that incorporate artificial intelligence and augmented reality.

The future of watches is limitless.


Watches have come a long way in the fashion industry. From the first wearable timekeeping device to smartwatches and fashion statement pieces, watches have evolved significantly over time.

The successes and failures of watches in the fashion industry have helped shape the way we view watches today.

As technology continues to evolve, watches will continue to become more unique and innovative.

Leave a Reply

Your email address will not be published. Required fields are marked *